Has the 2024 Canton Fair turned into a disaster? The shocking truth!

During the 2024 Canton Fair, the Unreal China team had the unique opportunity to speak directly with dozens of Chinese manufacturers. Our goal: help international businesses source reliable suppliers on the 1688 platform. This article shares practical tips based on real conversations with factory representatives actively using 1688.

🏭 1688 Is a True Factory Marketplace

Unlike Alibaba, which targets international trade and often involves intermediaries, 1688 is a domestic Chinese platform primarily used by actual manufacturers, not traders.

As one furniture factory representative told us:

“We sell on 1688 at lower prices because we target the local Chinese market.”

That’s why 1688 is often the better choice for businesses looking to buy in bulk directly from producers — without unnecessary middleman markups.

✅ How to Tell If You’re Dealing with a Real Manufacturer

We asked factory reps at the fair how buyers can identify true producers. Here are key signs:

• They have production facilities. Ask where their factory is located, and check it on Google Maps or Baidu.

• They’re open to factory visits. Legitimate manufacturers often say: “You’re welcome to visit anytime.”

• They post real photos and videos. Look for sellers who show their workshop or assembly line — not just generic renderings or stock images.

💬 What to Ask During Negotiations

Buyers new to 1688 should be aware of the following:

• Listed prices are for the Chinese market. Don’t expect these prices to include international shipping or foreign currency processing fees.

• Use WeChat for communication. Most factory profiles on 1688 list a phone number. Add them on WeChat — it’s the preferred way to discuss product details in China.

• Ask specific questions, such as:

  • Are you the manufacturer or a trading company?

  • What is your production capacity?

  • What’s the lead time?

  • Can you do OEM/ODM customization?

🧭 Bottom Line: Vet, Communicate, Compare

1688 is a powerful sourcing tool — but it requires due diligence.Our personal experience at the Canton Fair confirmed that reliable manufacturers do exist on 1688, but you need to know how to find them.

If you lack the time or expertise to vet suppliers yourself, the Unreal China team can help. We work directly with factories, verify them in person, and conduct all negotiations in Chinese on your behalf.

📦 Need help sourcing from 1688 or arranging delivery?Get in touch — we’ll gladly offer a free consultation and guide you on where to start.